The Texas retail electricity market is genuinely broken for most customers. Teaser rates, conditional pricing, fees buried in the fine print; these are industry norms, not exceptions. Abundance was built to operate differently, and that difference is real: our plans are structured so that the rate we quote is the rate customers pay, every month, for the full term of their contract.
That sounds simple. In the Texas electricity market, it is actually a meaningful competitive position, and it has driven consistent customer growth since the company's founding in Lubbock. We serve customers, servicing all ERCOT territories, from the Gulf Coast to the Permian Basin, under residential, commercial, and solar plans.
Working at Abundance means being close to decisions. This is not a large bureaucracy where work disappears into a process. It is a focused team where the quality of your thinking and the quality of your execution have a direct and visible impact on outcomes.
We are building toward something specific: becoming the most trusted independent electricity provider in Texas. That goal shapes what we work on, who we hire, and how we operate.