From natural wonders to endless opportunities, Texas is all about abundance. Our mission is to support our neighbors and communities by providing the simple, transparent energy plans that all Texans deserve.
Abundance Energy started in Lubbock with a specific frustration: the Texas retail electricity market, for all its deregulation and supposed consumer choice, had developed a playbook that consistently worked against the customer. Teaser rates. Conditional pricing. Hidden fees that only appeared on the second bill.
The company was founded on the belief that a better model was possible, and that enough Texans were tired of the status quo to choose a provider that operated differently. Not differently in a marketing sense. Differently in the actual terms of the plan, the structure of the contract, and the way a bill was presented.
Since then, Abundance has grown to serve more than 30,000 customers, servicing all ERCOT territories, from the Permian Basin to the Gulf Coast, from the Rio Grande Valley to the DFW Metroplex. That growth happened without compromising the founding model. The plans that customers in Lubbock signed up for in the early days are structurally the same plans available to customers in Houston today.
Being locally owned and operated is not a credential Abundance wears as a badge. It is a practical reality that shapes decisions. When energy policy changes in Texas, when grid events affect customers, when a billing issue needs resolving. The people making those calls are based in Texas, not a national operations center.
We're not trying to be the biggest electricity company in Texas. We're trying to be the most trusted one in the markets we serve.
Abundance Energy: Founding PrincipleThese are not values written for a website. They are the operating principles that determine what plans we offer, how we structure pricing, and how we handle issues when they arise.
The rate you see is the rate you pay, from your first bill through the last month of your contract. No introductory pricing designed to expire. No usage thresholds that unlock the "real" rate. No conditional discounts that require specific behavior. The number we quote is the number we stand behind.
Before any customer enrolls, every charge is disclosed. The Electricity Facts Label is not fine print to be skimmed: it is the contract, and we write it to be understood. If something on a statement is unclear to a customer, that is our problem to solve, not theirs to navigate.
Abundance serves Texas communities, not just Texas customers. That means supporting local causes, being accessible and bilingual for the communities we operate in, and making decisions with a longer view than a quarterly earnings call requires.
"Locally owned" is a phrase that appears on a lot of marketing materials. At Abundance, it has specific operational meaning, and it shows up in ways that matter to customers.
When something needs to be resolved (a billing issue, a service question, or an unusual situation), the decision-making happens here, not in a regional hub that routes tickets to a national center.
Texas is a bilingual state and Abundance operates accordingly. Our support team serves customers in both English and Spanish, because honest communication requires speaking the customer's language.
Large national providers operate from a standardized playbook optimized for scale and margin. Abundance doesn't. Plans are structured to benefit the customer, not to maximize revenue from customers who don't read the fine print.
When Abundance supports a local cause or partners with a community organization, it's because the people making that decision live here. Texas outcomes affect us directly.
Sustainability is part of Abundance's organizational DNA, not a marketing initiative. Renewable energy options are available across our plan lineup because we believe customers should be able to choose clean energy without sacrificing pricing clarity or reliability.
Our solar plan rollover credit model is a direct expression of this: the energy your panels produce shouldn't disappear if you don't use it immediately. It should work for you. Surplus rolls forward as a bill credit, automatically, every month.
We're also honest about what a retail electricity provider can and can't control regarding the broader Texas grid. What we can control is how we price, what options we offer, and how we advocate for our customers' interests in a market that is still evolving.
Renewable Options Available
Available across residential, commercial, and solar plan categories.
Solar Rollover Credits
Surplus solar energy banked as credits, never discarded.
Community Sustainability
Supporting local causes that contribute to a healthier Texas.
Abundance Energy is a licensed retail electricity provider operating under PUCT License #10314, issued by the Public Utility Commission of Texas. All plans are filed and compliant with Texas regulatory requirements, and all Electricity Facts Labels are available for review before enrollment.
Operating in a regulated market means customers have rights, including the right to accurate pricing information, clear contract terms, and accessible dispute resolution. Abundance supports those rights and operates to exceed the minimum standards they set.
Abundance Energy is proud to partner with Gatby Energy, a platform that helps Texas customers compare and choose retail electricity providers. This partnership extends Abundance's reach and helps more Texans find transparent, gimmick-free energy plans.
Visit Gatby EnergyTransparent plans, honest pricing, and a Texas team behind every bill.
Update: It takes a little work but, thanks to Irma and Heather, we were able to get things worked out. So far, so good. The enrollment was fast and easy. We'll see how the service rates.
Switched in March. First bill: exactly what they quoted. Second bill: same. Third bill: same. After two providers that pulled the rate-hike trick on me, this is what I was looking for.
It was extremely easy to sign up. I am looking forward to becoming a life long customer.
